ABOUT US

ABOUT UPFORK
Where Culinary Execution Meets Scalable Strategy

Founded and led by Roger Chen, Upfork draws from over two decades of hands-on restaurant leadership—from fast casual to fine dining. Roger’s culinary journey began in Taiwan and took root on Canada’s west coast, where he rose from a kitchen trainee to executive chef and multi-unit operator. With deep experience in both kitchen execution and front-of-house systems, he has built and led high-performing teams across a wide spectrum of food concepts.

Today, Upfork operates as a multi-disciplinary hospitality company focused on restaurant management and brand incubation. We specialize in fast-execution food concepts, franchise development, and multi-brand portfolio operations. Backed by a trusted national supply network across Canada and the U.S., our team combines operational precision with strategic creativity to support partners at every stage of growth.

At Upfork, we build and manage restaurant brands with one goal in mind: real-world performance. We work closely with our partners to design scalable concepts, implement efficient kitchen systems, develop strong brand identities, and drive lasting customer engagement. Whether launching a new fast casual brand, refining in-store operations, or preparing a concept for franchise expansion, we bring the tools, structure, and insights needed to turn ideas into sustainable businesses.